<p>The article presents an end-to-end digital approach to the design and demonstration of adaptive clothing, taking into account operating parameters and user requirements. Based on the developed module, the generation of design <br /> solutions in a machine-readable format is implemented, enabling the transfer of products into digital simulation and web-visualization environments. The applicability of the approach is validated through examples of garments for <br /> various climatic scenarios. The architecture of the software implementation, digital construction methods, and mechanisms for integration into a digital showroom are described. The results confirm the efficiency, scalability, and resource-saving potential of the proposed approach in the context of the digital product life cycle.</p>