<p>Pe article outlines the theoretical aspects of using the discounted cash Qow method to evaluate the capital cost of a joint-stock company with special emphasis on the use of the relative income method used in developed countries. In particular, based on the data of the joint-stock company «Qvartz» for the period Rom 2015 to 2018, the market value, book value and dividends of joint-stock companies were analysed, and the market value of the capital calculated. In addition, the study provides the analysis of multiplier ratios that are widely used in the world in evaluating the investment aSractiveness of joint-stock companies. Pis, in turn, reQects a fundamental analysis in assessing the cost of capital of a joint-stock company. Pe study identiTes the existing problems in using the discounted cash Qow method in evaluating a joint-stock company and develops scientiTc proposals and practical recommendations for their solution.</p>