<p>The article reveals a modern methodological base for studying public opinion in Uzbekistan, a theoretical and applied toolkit, its modernization, in accordance with the requirements and tasks arising om the current stage of democratic reforms carried out in the country. Special a ention is paid to the use of innovative methods and forms of conducting surveys, methods of analysis and interpretation of information, which should improve the objectivity and quality of sociological research. In conclusion, the speci city and directions of the study of public opinion for the future.</p>