<p>This article describes international practice of tax regulation, viz: promotion of innovative and investment activisms of companies. New forms, positive and preferential aspects of tax benefits and preferences have been studied in the research framework. In particular, such features and stimulating objects of preference as tax credits, investment tax credits, research tax credits, have been closely explored. At the same time, the article presents a review of literature on the topic and a comparative analysis of the classification of schemes designed for stimulating innovation via taxation. Moreover, the feasibility of applying international experience of tax <br /> incentives in the context of Uzbekistan has been reviewed. In particular, the practices of applying reduced or differentiated tax rates, paying taxes in the future, reducing profits proceeded from commercialization of innovative produce is being put forward in view to encourage the innovative and investment activisms of companies through tax incentives, in place of the practice of providing tax benefits in the form of a full exemption for an indefinite period and against no conditions. The research has provided relevant scientific conclusions and proposals as well as practical recommendations.</p>